Our Products

All White / Nicotine Pouches



Mint flavor

Nicotine content       15 mg/gram

Welcome to the melting pot of the west where everyone feels at home – The city that never sleeps. The freshness of mint is like a walk in Central park on a colorful day in autumn, with the goal set on a night out downtown. Don’t miss out on the great street foods on your way home from your evening bonanza. YOYO™️ New York is a nicotine pouch with the fresh taste of mint.


Mojito flavor

Nicotine content       9 mg/gram

Welcome to the chill capitol of the world – The city of sun, fun and fruity drinks. The fresh taste of mojito is like visiting La Bodegita del Medio for a quick refreshing drink.Don’t miss out on a stroll along Malecon before heading in to the pitouresque alleys of the city. YOYO™️ Havana is a nicotine pouch with the fresh taste of mojito. 



Strawberry / Mint flavor with a twist of lime

Nicotine content       12 mg/gram

Welcome to the swinging city – The city of diversity and fun.The taste of strawberries, mint and lime is equally exciting as the city itself.Don’t miss out on great shopping, broadway and the cosy pubs. YOYO™️ London is a nicotine pouch with the fresh taste of strawberries, mint and tanginess of lime.

Product Development

Ever since I started out my career in Cuba and the Dominican Republic working for Suede Cigars and Swedish Match I have taken the route of ensuring the highest quality product experience and satisfaction for our valued customers.


It has been a true joyride working with Nordic Noir developing the YOYO™ brand on the back of my 25 years passion within the tobacco and snus industry.


YOYO™ is the newest addition to the fastest moving segment of the non-smoking, harm-reducing alternative category for smokers who are seeking alternatives to smoking.


The numerous 100% natural flavored products we offer in our All White tobacco-free nicotine pouches are to a large extend never-before-seen in this new and fast developing market.


YOYO™ is a tangible proof that we do our utmost to “create a smoke-free world” bringing a wider selection of products and flavors to smokers who are seeking harm-reducing products and  “a better taste in the mouth whilst enjoying life”!


After all, it is your choice what to do in life!


“All White is the New Black!” … “It’s Your Time – It’s YOYO™ Time!”

CONNY ANDERSSON, VP Product Development

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